DESIGNING HUMANOIDS ROBOTS, & etc.
Hej, I’m Mehrdad H. M. Farimani. I’m a Sweden-based technologist and designer with over ten years of experience in humanoid robotics. I have co-founded two robotics companies, led robot design teams, and worked hands-on across product, engineering, and strategy. I advise companies, teach, write and speak as keynote.
Thinking About Humanoids?
Humanoid robots are moving fast, but clarity is lagging behind. Between technical breakthroughs, bold claims, and polished demos, it is increasingly hard for organizations to tell what is real, what is viable, and what is simply too early.
Alongside my design and engineering work, I advise organizations, startups, and investors on how humanoids actually fit into products, operations, and markets. This work focuses on sense-making, risk reduction, and decision support, not hype or evangelism.
If you are evaluating humanoids as a strategic direction, considering an investment, or trying to understand whether they belong in your organization at all, you can read more about this work here.
Works
This portfolio presents a selection of my most relevant, non-confidential work since 2012, spanning robotics, advanced tech products, and industrial systems.
Up to 2025, I have collaborated with more than 22 clients across 31 robotics projects, working closely with startups, scale-ups, and established organizations. Over time, my role has evolved from hands-on design and engineering into a broader consulting and advisory position, focused on helping organizations make informed decisions around complex robotic systems, particularly humanoids.
Today, my work sits at the intersection of technology, product strategy, and organizational readiness. I support companies and institutions in understanding what is technically possible, what is economically viable, and what actually makes sense to deploy in real environments. This often includes early-stage sense-making, use-case definition, system-level evaluation, and guidance on build-vs-buy, integration, and adoption strategies.
5WH+1 QUESTIONS
Who am I
A specialized expert, technologist, creator, leader, mentor, teacher, and speaker.
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What do I value
Honesty in all aspects, intelligence (both natural and artificial), clarity in communication, creativity, quality, and collaboration.
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How do I do it
I lead teams or work individually from concept to development. I focus on creating the best designs and strategies for users, clients, and the planet.
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Where do I live
At the center of the beautiful city of Gothenburg, on the west coast of Sweden.
What do I do
I’ve been designing physiDigital tech products for over 10 years. I help organizations to understand Humanoids.
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How do I work
I value freedom and flexibility, often working as a consultant, fractional manager, or part-time on long-term projects.
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What tools do I use
Always a pen in hand, sketching, 3D modeling with Onshape, Solidworks, Blender, and rendering with Keyshot. For digital design, Figma and PS.
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Are robots going to take over our jobs?
NO!
What am I known for:
Designing robots, speaking about humanoid robots and promoting a non-hyped version of robotics.
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Who do I want to work with
Entrepreneurs, creators, and experts who are passionate about their work. People who enjoy deep, nerdy discussions and are humble.
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What do I like to work on
Unique projects with groundbreaking tech or approaches. Challenges that benefit a large number of people to become a part of history, and what enhance the future of the planet.
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What do I talk about
Humanoid Robots, their future, and our interactions with them. Also, the hype around them!
Write me an email or message me on LinkedIn.
If all else fails, you can call me in:
+46 73769390?
The last digit is:
I run on ROS with joints that strive,
Degrees of Freedom? Just count to…